Where it all began... with this soft bra

Where it all began.... I found this beauty amongst a pile of fabric the other day. It was from my first range of my label Vanjo, that was stocked by Topshop. It sold within a week on their website. 

The first ever soft bra to be stocked by them that went up to a FF cup. It was this style of bra that led me to launch my own label. Often labels come from seeing gaps in the market from personal experiences and mine was no different.

Whilst travelling I carried with me a pile of bikinis and two bras, both underwired, one which was padded. I longed for a soft bra, not a sports top, not a beige or white soft bra that was aimed at the older market. I wanted my lingerie to reflect who was, like my clothes did. I wanted to get on an aeroplane and sit in comfort, not to have to undo the bra half way into the flight. I was 30DD/E at the time and didn't really have the option of going braless.

What if I could find amazing printed fabric and make that soft bra I longed for, this was back in 2004 when small backs/bigger boobs didn't have such a market as it does today, and after many trials, I produced this design using Liberty fabric (red with black line drawings of unicorns).

where it all began USP of your lingerie brand

Your USP of your lingerie brand

I have spent the last few weeks tailoring up new designs to launch into patterns, and looking back at this piece, it evokes memories of what Vanjo stood for. To give women the freedom and choice to have a piece of lingerie which caters for them, for fit and function and for their lingerie to be fun, whether you were a C cup (which Vanjo started at) or a FF cup. It was my USP I suppose.

And sometimes when you get knee deep in patterns, with day to day running of a business you sometimes forget of what you once began and what your business stood for. 

So in full circle I'm bringing back this piece to be able, to buy as a pattern in cup sizes. At present it only goes up to FF cup, so let me know if you are interested for it to be available in bigger sizes. And more importantly if you're struggling with your designs - go back to the beginning. Back to why you wanted to start your lingerie brand. Get reacquainted with your passion and your USP.